The Agency Toolkit

Free templates, calculators, and benchmarks for software agencies.

Everything you wish you’d had when you started your agency.

Templates

Steal our paperwork

The contracts and checklists every agency rebuilds from scratch — done once, done right.

Calculators

Run the numbers right here

No spreadsheet downloads. Plug in your figures and get an answer on the page.

Effective hourly rate

What your time actually earns.

Effective rate

$191/hr

Utilization rate

Share of hours you actually bill.

Utilization

70%

Project buffer

Hours to quote after risk padding.

Buffered hours

400 (+80)

Benchmarks

Know what the market pays

A peek at the pricing benchmark database — hourly, fixed-price and retainer ranges by region.

EngagementRegionTypical range
Hourly (blended)North America$135 – $225 / hr
Fixed-price buildWestern Europe$45k – $140k
Monthly retainerGlobal / remote$8k – $30k / mo

Sampled from agency rate cards · indicative ranges

View full database

From the library

Benchmarks, playbooks and stack guides for AI-native agencies.

pricing

AI Agency Pricing Benchmarks 2026: Rate Cards by Archetype

June 2026 rate cards for AI agency builds split by archetype: solo operator, 3-person team, 8-person team, 20-plus-person studio. Discovery, build, retainer, audit, and white-label bands per archetype, plus a worked example on what to charge for a 6-hour AI-agent build.

14 min read22

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